Radisson Hotel Group is expanding in Africa and has announced seven new hotels with more than 1,200 rooms.
The strategic move consolidates its position as the leading hotel operator on the continent, bringing its portfolio close to 100 hotels in operation and development.
The expansion keeps the company on track to reach its ambitious goal of reaching 150 hotels by 2028.
Tanzania gets its first Radisson hotels
A key highlight of the expansion is Radisson’s debut in Tanzania, a market considered critical to its growth strategy. Two hotels are planned for the East African country.
The Radisson Blu Hotel & Apartments, Dar es Salaam, will be part of a mixed-use development in the heart of the city’s business district.
Mwanza, Tanzania’s second largest city, welcomes the Radisson Hotel Mwanza. The 196-room hotel caters to both business travelers and tourists looking for adventures in the Serengeti National Park.
Established markets see continued growth
The expansion is about more than just new territories, with Radisson also strengthening its presence in existing markets.
Morocco will get two new dual-branded hotels, including the first Radisson RED in North Africa. These hotels will be built in Casablanca Finance City and will reinforce the company’s ambition to reach 25 hotels in Morocco by 2030.
Nigeria remains a focus, with five new hotels signed by 2023. The addition of the Radisson RED Abuja brings the total number of hotels under development in the capital to four.
Tunisia will receive a Radisson Blu Hotel & Conference Center through the renovation of an existing building. This addition will be the group’s fourth hotel in Tunis and the city’s largest conference center.
Ethiopia welcomes its first Park Inn by Radisson with a new hotel planned for Addis Ababa. This marks the launch of the brand in the country and brings the group’s total to three hotels in Ethiopia.
Building on a strong foundation
Since 2022, Radisson has achieved impressive growth in Africa, opening 14 hotels and introducing new brands such as Radisson RED and Park Inn by Radisson. The expansion has translated into significant annual net operating growth of 15% for the African portfolio.
The group plans to maintain this momentum by focusing on key markets such as Morocco and South Africa, where it aims to double its presence by 2030.
“Radisson Accelerates African Expansion with Seven New Hotels” was originally created and published by Hotel Management Networka brand owned by GlobalData.
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