Crate & Barrel, an American home furnishings retailer, has partnered with financial technology platform Adyen to streamline payment processes and improve customer experience across its physical and online platforms.
Adyen serves as the payment processing partner for the retailer’s 110 physical stores and online platform in the US and Canada.
The collaboration concerns the brands Crate & Barrel and CB2.
The move is part of a broader technology transformation to integrate the in-store and online experiences, enhancing Crate & Barrel’s omnichannel retail strategy.
The company sought a financial technology partner to implement connected customer experiences across all channels, an important step as it seeks to balance in-person and e-commerce transactions.
Janet Hayes, CEO of Crate & Barrel, said, “This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by rapidly advancing our omnichannel strategy, ensuring our customers enjoy a seamless shopping and checkout experience no matter how they shop with us.”
Adyen’s solution provides Crate & Barrel with a consolidated view of all payment channels and transactions.
By integrating Adyen’s unified commerce solution, Crate & Barrel Holdings will gain insights into shopping behavior and the customer journey, streamline operations, and support digital advancements in the home furnishings industry.
This approach addresses the challenges associated with previously siloed information and enables innovation and adaptation to customer habits in both online and physical retail environments.
Adyen North America President Davi Strazza said: “Our integrated platform provides the flexibility to create the cross-channel payment journeys customers expect, fosters deeper engagement through loyalty programs, and connects data from all channels for more informed, data-driven decisions. We look forward to supporting Crate & Barrel Holding’s transformation through our innovative financial technology platform.”
“Crate & Barrel Implements Adyen’s Unified Commerce Solution” was originally created and published by Retail Insight Networka brand of GlobalData.
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