PULSE, launched by the Government of Punjab, uses advanced geospatial technologies to delineate and map urban and rural areas. Better Cotton plans to leverage PULSE’s capabilities to validate farm-level data and strengthen its Assurance Programme.
The collaboration addresses a key challenge in smallholder farming countries like Pakistan, where the large number of small farms – often smaller than two hectares – makes data collection difficult without digital tools.
By partnering with PULSE, Better Cotton aims to verify field data from accredited farms and reduce the costs of manually creating and validating data.
Hina Fouzia, Director at Better Cotton Pakistan, commented: “PULSE has had great success in modernising field boundary demarcation in Punjab. For us, it presents a great opportunity to both streamline data collection and ensure that it reflects the results validated by the provincial government.”
The collaboration is expected to improve the accuracy and efficiency of Better Cotton’s data, building on the recent initiative to digitize field data collection for the 2024 cotton season.
By sharing farmer data with PULSE for validation, Better Cotton Pakistan is strengthening its Assurance Programme, which ensures that accredited farmers meet the organisation’s Principles & Criteria and its efforts to support the production and processing of Traceable Better Cotton, launched last year.
Muhammad Qadeer, Field Digitalisation Manager at Better Cotton, highlighted the benefits: “This partnership will add a new layer of credibility to Better Cotton’s footprint and outreach data. The validation of seasonal cotton area through satellites and machine learning models will enhance transparency, data traceability and trust in the supply chain.”
PULSE will share features of its ‘Digital Gurdawri’, a biennial report of crops grown in the province, to which Better Cotton Pakistan can contribute. In addition, PULSE will provide technical support and training on its geospatial data collection methods.
Nasir Ashraf, Geographic Information Systems Specialist at PULSE, added: “As the official custodian of land geospatial data in Punjab, PULSE has a vision to provide an enabling environment for farmers, businesses and supply chain actors by ensuring data is transparent, centralized and authenticated.”
Last week (August 16) there were two American cotton growers told Just Style The ability to trace sustainable fibres throughout the fashion chain is attractive to consumers and will increase demand in the future.
“Better Cotton Pakistan, PULSE to increase data transparency in cotton farming” was originally created and published by Just Stylea brand of GlobalData.
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