Good news for that Toyota Supra fans: the sports car’s iconic nameplate is sticking around for the foreseeable future. While you’re talking to Car expert, Toyota Australia Vice President of Sales, Marketing and Franchise Operations Sean Hanley confirmed the Supra ‘brand’ isn’t going anywhere anytime soon. However, he was a little fuzzy on whether this meant the continuation of this model or if the Supra name would stick around for future models.
“There is no plan to discontinue the Supra brand at this car company. I know that,” Hanley said.
While that’s a bit vague, Hanley did say that just because BMW could finish the Z4 – the Supra’s mechanical twin – in 2026 doesn’t mean Toyota will also finish the Supra. He also didn’t specifically say that this won’t be the case. “BMW is not Toyota. The idea of Supra shutting down is purely speculative,” he said. “And honestly, as I sit here today, I have no expectation that the Supra brand will disappear. Not at all.”
Fortunately, Hanley recognizes the importance of the Supra name to the Toyota brand. Even if this current A90-generation Supra ends in 2026, we won’t have to wait 22 years for the next one, as we did after the fourth generation.
“The Supra nameplate goes back many years. There’s a lot of legacy in it. It is an incredibly important brand,” said Hanley. “If you do it right, people will be attracted to your brand and say, ‘Wow, that’s a nice brand.’ They do it well, they know what they are doing.’”
It would be nice if the A90 Supra survived for a few more years. It still looks as good as it did when it was first launched and is one of the most fun sports cars in its price range. It is also one of the few cars on sale that combines an inline six-cylinder engine with a six-speed manual transmission and rear-wheel drive. But if 2026 is the year it dies out, it’s refreshing to know that Toyota values the Supra nameplate and should replace it with another. Let’s hope it won’t be another twenty years before this happens.
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