Haelixa has integrated its DNA markers into the existing OVS cotton activities. The cotton is grown in Italy and marked with the DNA markers at the gin, close to the farm. The fibres are tested throughout the production process, to ensure that the cotton used in this OVS collection is ethically and sustainably sourced. This collaboration is a testament to their commitment to promoting
responsible and transparent practices in the fashion industry, giving customers assurance about the origin of the cotton.
Haelixa CEO Patrick Strumpf said: “In tracing the journey of the Italian-grown
cotton, we support OVS in bringing full transparency to their supply chain.” He adds: “The marking increases trust in the brand and enables OVS to make sustainable product claims.”
By working with Haelixa, OVS continues to meet the demand for traceability. It is expected that the alliance will benefit customers and farmers in Italy, giving them fair recognition for their work.
Simone Colombo, Head of Corporate Sustainability at OVS, explains: “In 2024, we have continued for the second year in a row with Swiss DNA traceability supplier Haelixa for the marking and tracing of our OVS Cotone Italiano.
“Our goal is to cover 5% of our cotton needs with cotton cultivation in Italy within a few years.”
The partnership between Haelixa and OVS has increased the transparency of the supply chain. Using the traceability that Haelixa offers, OVS works to improve the social and environmental impact of its products. OVS is committed to sustainable and ethical practices and strives to improve its operations annually. The partnership with Haelixa is described as a testament to its commitment to
improving traceability in the fashion industry.
“Haelixa and OVS expand partnership for supply chain traceability” was originally created and published by Just Stylea brand of GlobalData.
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