Qatar’s Al Baladi Holding Group has partnered with Azerbaijan’s Green Capital Management for a major global expansion of its Go Crispy and Tea Time restaurant chains.
The project includes the opening of 400 new branches worldwide, a major step in the company’s strategic marketing plan.
Known for its halal chicken dishes and fast food options, Go Crispy was first launched in 2019 by chef Hissa Al Sulaiti.
Tea Time has grown to become one of the largest Qatari café chains and is known for its signature saffron tea and the unique Karak drink.
The first phase of the expansion focuses on countries such as Azerbaijan, Kazakhstan, Russia, the United Kingdom and several European countries. There are plans to expand the expansion to a total of 27 countries.
Mohammed bin Abdullah Al-Attiyah, Chairman of Al-Baladi Holding Group, said: “We are delighted to expand our distinctive Qatari brands globally.
“Go Crispy restaurants successfully combine delicious fast food with fresh, nutritious chicken, while Tea Time cafés, with over 100 outlets, have already built a global footprint. We are ready to compete in major international markets.
“Our investment partnerships are critical to our long-term plans for expansion and excellence. Today’s partnership is another step in bringing our successes to new markets, demonstrating that we can outperform the largest international restaurant chains in quality and service.”
The expansion is expected to not only boost the growth of Al Baladi’s brands but also create employment opportunities in new markets.
Green Capital Management shareholder Khayal Jibov said: “Both Go Crispy and Tea Time have achieved remarkable success in Qatar and beyond, demonstrating their competitiveness and exceptional service quality. We are confident that this partnership will lead to significant achievements in global markets, including Asia.”
“Al Baladi Group to Open 400 Go Crispy and Tea Time Outlets Globally” was originally created and published by Verdict Foodservicea brand of GlobalData.
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