(Source)
Northern China’s Shanxi Province has experienced a surge in tourism following the highly anticipated release of “Black Myth: Wukong” on August 20. Tourism is reportedly increased by 50% in August compared to July, while hotel bookings increased by 120% on the day the video game was released.
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Key areas: Game Science filmed 27 of the 36 major locations featured in “Black Myth: Wukong” in Shanxi. These to involve notable attractions such as the Yungang Grottoes, the Fogong Temple Wooden Pagoda and the Stork Tower. Fans of the game have visited the Yuhuang Temple in Jincheng City to see the colorful sculptures from the Yuan Dynasty (1271-1368). The Xiaoxitian Tour Zone, a Buddhist temple from the Ming Dynasty (1368-1644) in Xi County, also saw a threefold increase in ticket sales after the game’s release. The locations in the game were faithfully recreated or modeled based on real historical buildings.
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Online popularity: In addition to a tourism boom, Shanxi also saw a surge in online searches for its top destinations. Searches for attractions in the province rose 156% year-on-year. Online travel agency Qunar reported on August 21 that searches for Taiyuan, Shanxi’s capital, rose 10% week-on-week.
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